The Costs of Not Having a Website

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Right now, we are well into the digital age of computers and the internet. Not only are communication and research much more effective, so is shopping and retail. With this new medium comes new ways to make purchases. You can now buy anything online, from groceries to electronics, without ever leaving your home. For many, especially during the pandemic, online shopping has become one of the main ways to run errands. Not only is it more efficient, but it is also safer too. That means now more than ever. You need a website to sell your products and promote your services or risk missing out on this vast market.

Is a Website That Important

Having an online presence is essential in this digital world. Everyone from the most powerful corporations to the smallest vendors now sells online and maintains a digital footprint.

A website is one of the most efficient ways to do that as it allows your customers to reach out to you, view your services, and understand who you are. All of that in an environment that you can control.

Outside of seniors, every age group voted overwhelmingly to use the internet to shop or find services. Beyond just being a fad, these changes are consistent with customers across the board.

At the same time, it allows for people to have 24/7 access to information about your company. There are multiple time zones in the US, so where some people are waking up, others will be heading to bed. A store may close, but a website is always open, meaning that you will always have a chance to look up information even if you are not there.

You Will Lose Customers If You Don't Use A Website

As you can see with these trends, many customers rely on the internet to research. If you do not have a website, odds are your customers will lose interest in your business even if they know about it. It is estimated that 30% of consumers will not want to do business with you if you do not have a website.

The lack of a website sends several messages, and they’re not good messages for your brand. It makes you look antiquated, for one.  With most small businesses having a website, and the technology cheaper than ever, costs are no longer an excuse for not having a website. Consumers are used to the convenience of viewing products and services at home, and anything less will stick out in a bad way.

Websites also provide all the information they need, from their products and locations to their beliefs. 48% of online shoppers must decide whether they will trust your business based on what they see on your website. By not having a site, you can lose as much as half this audience who won’t even have the opportunity to know what you have to offer.

Websites Can Bring in New Customers

A store can only be in one place, and that means the only way you can get new customers is either through physically seeing it or getting recommended to it. Having a website makes the first issue moot and makes the second easier. The internet means anyone in the world can learn about your products, so having the information available is no longer the problem.

When it comes to the second issue, a website can draw new buyers in and convince uncertain ones. For example, a study shows that almost 90% of customers trust online product reviews as personal recommendations. By placing a section for people to put thoughts, you can influence your customer’s decision by giving a real-life experience to help them make a decision.

Wait Times Can Ruin Customer Experience

Of course, just having a website won’t guarantee success or new customers. Like with anything, the quality of the product matters here. You can expect visitors to check your design, user-friendliness, and wait time. The latter, in particular, is essential because every year, retailers in America lose $2.4 billion to slow load pages that turn customers off. Studies show that 47% of consumers online are only willing to wait for 2 seconds for a website to load. If a website cannot do that, it can cause customers to go elsewhere.

While it may seem you need a website for this information, you can learn from it. For one, it shows how the culture of consumers is now. They expect information readily and efficiently, which is hard to accomplish in real life. So you need a website where you can present your case in the most efficient way possible.

Websites Can Bring Customers to the Storefront

A website isn’t just meant to give information or show products to your customers, it is also to engage them. With a website, you show your customer what you have to offer is worth their time. Most customers, about 88%, are unlikely to use your website if they have a bad experience. While this can pose a serious hurdle, you can turn this in your favor in the right hands. Deliver them a satisfying experience, and they are more than happy to invest their time rather than go through the effort of searching for another website.

Aside from sticking with your website, it can leave them wanting more if it is appealing enough. The best websites can even draw customers to your store. 88% of those who search for products on mobile devices are likely to call or visit the physical store within 24 hours. However, all of that depends on whether or not they like your website.

Trust Santa Barbara experts web design specialists

The only thing left is to take action, and call us today to build your new website.  Contact Local Internet Space and our internet marketing services team with any questions you have regarding building a website. We’re excited to help your company and help bring you more leads, and sales, so call us right away for a free consultation


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