Why Hire A Digital Marketing Agency?
If you are thinking about hiring a digital marketing agency you either don’t have a website yet, or you already spent countless hours figuring out web design so you can finish your website. Either way you should learn more about what a digital marketing agency can help with, especially when it comes to SEO.
The bottom line is that most small local businesses owners don’t have any idea about the complexity of digital marketing. Gone are the days of placing an ad in the yellow pages and being finished with your marketing.
If you already have a pretty website, but it isn’t bringing you any business, then your site just isn’t working. Having a pretty brochure sitting on the shelf will never provide any business.
Do you have any idea about the current performance of your website? A digital marketing agency can answer all your questions, because they have the expertise and the correct tools.
You wouldn’t build a shed in your backyard and you’ve never built anything before, and don’t even own a hammer. Or maybe you would attempt it, but how many hours are you going to spend and how much are you going to spend on tools? Why not hire a professional.
Most small business owners don’t understand all the intricacies entailed in building a website that performs. If you want to learn more I would recommend SEO basics.
7 SEO Reasons to hire a digital marketing agency
If you don’t have a website or if you have an old site that needs a tune up, talking to an expert will give you some knowledge needed to make better decisions. Or if you already have a new pretty website that isn’t providing leads then you should also talk to an expert to find out why.
It’s very simple to understand that people are searching every month for the product or service you provide, if they can’t find you, you can’t make a sale. But it’s very complex to fix this problem, and the first step is understanding.
1. You Can Focus On Your Business
If you have a leaky roof, you wouldn’t try to figure out how to fix it, you would hire an expert. You’ve probably been in business for many years and you know every detail needed to provide great service. You know all the tricks to perform at an optimal level, and all the problems that might arise before they happen.
Running your business is a very complex and time consuming endeavor. Savvy business owners focus on spending their time on the highest ROI aspects of their business and hire people to do the rest. Leverage is one of the most important aspects of running a successful business. Remember every hour you are working on building your website is an hour you aren’t getting paid for.
You could consider having one of your employees help you, but what do they know about digital marketing? How much time will it take to train them? Will they be a good representative of your brand? Do they know how to help provide backlinks for your business?
With an agency, you simply need to share your goals and provide information about your company. You don’t have to train them to do anything, and all the aspects of your online brand can be taken care of, so you can run your business.
2. You Can’t Do What They Do
SEO Is Complicated
Without years of studying SEO and website design and without thousands of hours testing and implementing you will never get your website to rank on page 1. If you want to become a digital marketing expert then you shouldn’t be running your business and focus on becoming a marketer.
If you do work with a marketer to help you rank on page one there might be a time that minimal maintenance is enough. You might have learned enough over time from the experts so your website is providing enough leads.
If you want to try building your online presence without a digital marketing agency, you would need to invest at least hundreds of dollars per month on a few of the tools necessary for research and tracking.
3. Grow Even If You Are Tight On Money
The best thing about digital marketing is that there are ways you can build your online presence with little money. It will take a lot of your time, but many aspects of your digital brand don’t take more time than money.
If you want to grow your social media presence you can consistently post daily content relevant to your industry. You can engage with your followers, and use the best hashtags for your brand. You can go live and answer questions related to your industry.
If your SEO needs improvement you can write content for the specific keywords related to your industry and area of expertise. You can also spend time providing your NAP information for citation backlinks.
If you have a lot of time to spend you can improve your online presence for little money, but you should at least consult with a digital marketing expert. An expert can quickly do the research to share shortcuts to help improve your efficiency.
Some of the tools you need to run the campaigns can have a high one-time payment or monthly subscription. Most agencies already have the essential digital marketing tools, so you won’t need to spend money for these tools. The price of a marketing agency already includes all the necessary tools.
4. You Don’t Have All The Tools
Proper SEO requires using the right software
One of the biggest drawbacks of marketing years ago was that you couldn’t track anything. You didn’t know how many people saw your ad or who saw your ad and if your ads provided any leads. Digital marketing offers you the flexibility to know your online visitors and drive your target audience by tracking data and monitoring analytical metrics.
A typical digital marketing agency spends at least hundreds of dollars and usually thousands of dollars monthly on software. If you are thinking of designing your one website and building it with SEO in mind you would need to invest in at least some of the tools needed to know what keywords you should focus on.
If you’re a landscaper in Santa Barbara, do you know for sure how people are searching for your services? Will they search for “landscaper”, or will they search for “landscape design company” or will they search using your city name like “Santa Barbara landscaper” or “landscape design company in Santa Barbara”. If you don’t have the tools you will only be guessing, and usually you guess wrong.
The correct SEO tools will tell you everything you need to know about what your potential clients are searching for. These SEO tools will tell you how many backlinks your competitors have. These SEO tools will tell you how many keywords your competitors rank for and what their SEO ranking is. There are so many tools available.
5. Fresh Eyes
I’m sure you’ve had times before when you’re working on a project or trying to solve a problem and you’re struggling. You ask someone to take a look to provide fresh insight and they quickly point out the problem. You have been staring at the problem for so long you miss what’s right in front of you.
The best digital marketing agencies that specializes in website design and SEO will immediately see any problems with your website. They won’t even need any input from you to understand why your website isn’t providing leads. It’s worth a call for a free consultation.
6. They Have New Ideas
Since the best digital marketing agencies work with so many clients they can add additional value, because they have seen what has worked well for other clients.
What works in other industries, might work in your industry and the experts will have new ideas that you have never thought of.
The SEO experts also know what has worked for others in your industry, because they’ve most likely worked with one or multiple companies like yours.
7. Achieve Your Goals Faster
This should be very easy to understand. If you are learning something new, you will never be able to be successful as an expert. You might be able to study for many many hours/years to be as good as the experts, but why would you want to?
If I was in a competition to see who could build a pergola the fastest and I was competing against someone who is a contractor and has built many pergola I’m going to lose the race. I’m sure I could learn how to build one, but it would take much more time and wouldn’t be as good.
Remember that your time is very valuable, and you also don’t know how much money your competitors are investing in their SEO and Content for their website. The longer it takes you to invest in your website and SEO the further behind you will be.
We hope we helped you understand the need to hire a digital marketing agency for your business. The right digital marketing agency who has a great understanding of SEO and content marketing can bring you a quick return on investment. The harsh truth is that if you don’t work on establishing your business online, you cannot grow as you want.
So, if you want to achieve high results for your business, stop postponing and call today! At least get a free consultation so that you will have a better understanding of how your website ranks and what you can do to improve it.