There are many simple options to help improve revenue. Information that you might already know but it’s being overlooked because you might not have the time to make improvements. Our marketing consulting firm can help if you need it.
1. Know your target audience
One of the most significant aspects of sales is knowing who you’re selling to. Your brand needs to speak to one specific person, because trying to sell to everyone will make it difficult to sell to anyone. You need to know every detail about your customer. Here are some of the things that you need to know are age, gender, family, income, education, etc.
The most important thing to know about your customer is the story they want to tell about themselves. The car they drive, the house they buy, the places they travel too, and the restaurants they dine at are all part of what makes up the story they want to tell about themselves. Knowing everything about your customer is the first step to increasing revenue. Sales are the lifeblood of any business. Nothing happens until a sale is made.
2. Make sure your website is working for you
Your website needs to speak to your target customer and be able to set you apart from your competitors. Make sure to use video, because today people don’t want to read when they can watch video, and most people will stay on your site longer. Use professional images to help showcase your product and generate more interest. Do whatever you can to help your service or product become part of the story your customers want to tell about themselves. Make sure to have many call to action steps, because if you don’t ask for the sale you probably won’t get it.
Hire a professional digital marketing company to build your website to ensure everything is done correctly. The site needs to be mobile responsive, because most customers will first view your website on a mobile device. Your website needs to load fast because nobody today has the patience to wait for a site to load.
Do the research to know the keywords that your customers are searching so you can include them in your website. With good SEO (Search Engine Optimization) your website will bring in organic traffic. Make sure to blog about your product or service to help your potential customers get to know your brand better
Install chat on your site so potential customers can quickly interact with your brand. When someone has questions they want answers immediately. Make sure to have testimonials because people trust testimonials as much as they trust a referral from a friend. Testimonials build confidence because customers can relate to the person giving the testimonial.
3. Take care of your customers
The happier your customers are the more they will purchase and the more they will tell others about your company. Having great customer service is highly overlooked as a way to increase sales, but it is one of the most important. It is much easier to make an additional sale to someone who has already purchased from you than it is to find a new customer.
Have specials for your clients to keep them engaged in your brand and to keep them talking about your brand. Find ways to create raving fans, by doing something extra or different. Is it possible to personalize your product in such a way that it amazes your customers. Think about some of the stories you have heard about companies like Nordstroms or Ritz Carlton. I have returned 5 year old shoes to Nordstroms and they gave me full credit, and I tell that story to everyone.
4. Create an effective sales system
If you don’t have a great sales system in place I guarantee that you’re losing much more money than you think. If your company doesn’t keep track of customers using a CRM (Customer Relationship Management) tool, you’re not serious about your business. Pick up the phone and call potential customers. Even if you only do online marketing and never plan to need to make phone calls, you still should. You will learn so much about your product by talking to your customers as well as those people who were interested in your product and didn’t purchase it.