Consumers Take Reviews Very Seriously!
97 percent of consumers read online reviews, and they trust reviews as much as recommendations from friends and family. To compete in our online world, your business needs to be consistently getting new reviews. Investing now will help distance yourself from your competitors because only 36 percent of small businesses are investing in review marketing at this time. Reviews can also boost sales and SEO, leading to a higher search ranking, since reviews are social proof (social proof is the idea that if others like your business then it’s safe for me to like it.)
82% of consumers go to review sites because they want to buy a service or product 89% make a purchase within a week of visiting review sites and 29 percent will do so within a day
What Can Positive Reviews Do for Your Local Business?
Consumers are likely to spend 31% more on a business with excellent reviews, and 92% will use a local business if it has at least a four-star rating.
Google Reviews Have a Huge Impact on Your Local Business
Studies say Google is more important for reviews than Yelp. Google is the biggest search engine in the world and when potential customers search Google for local businesses, reviews and star ratings show up.
Google was also found to be the most important review site for purchase decisions, and consumers are 38% more likely to visit and 29% more likely to consider buying from a business with a complete Google My Business page.
Reviews on Google can also increase your click-through rates. 56% of searchers will choose to click on a business’s listing just because it has a good star rating or positive reviews (even if it isn’t the top result).
According to a Harvard Business, a large percentage of local searches ended with a purchase (78% mobile, 64% tablet/laptop, and 61% PC).
Positive reviews on Google can help you get more clicks and improve sales!
Benefits of Featuring Your Reviews on Your Website
Ratings for online businesses are a great way to improve sales. Not only has it been proven to increase review volume by 324 percent, but it can also increase product coverage as well as website traffic and conversions.
More reviews will give you more conversions:
- Just one review can boost conversions by 10 percent
- At 100 reviews, your conversion rate could be boosted by as much as 37 percent
- At 200 reviews, this rate could rise by a shocking 44 percent
- Are Negative Reviews Hurting Your Business?
When businesses respond to unhappy customers (and actually resolve the problem) that customer is much (70 percent!) more likely to use the business again.
All you have to do is respond, apologize, and genuinely try to make it right. Not sure how to make it right? Check out this article about why unhappy customers leave negative reviews and this one about how to reply to every type of review.