What website metrics are you tracking for your business?

If that question just sent a little jolt through you, you aren’t alone. Many small business owners simply create their website and leave it be, never checking on its performance. And this is a big mistake.

The key to success is in the data, and if you’re not tracking it, how will you know what’s happening with your website traffic or conversions? Of course, it isn’t as simple as looking at the data; you need to know which website metrics to track. Here are the three website traffic metrics we suggest you keep an eye on.

Number of Visitors
Perhaps the most important website metric is how many visitors you are getting. Without visitors, you don’t have data to analyze and you lack the potential to turn clicks into profit. In order for any other website metric to matter, you need a solid number of visitors each month.

Not seeing very many visitors? Talk to our SEO company in Santa Barbara about boosting your search engine rankings.

Bounce Rate
Another one of the most important web metrics is your bounce rate. This is the rate at which users who visit your site end up leaving without making any meaningful interactions, such as signing up for your email list or making a purchase. You calculate your bounce rate by determining the percentage of total visitors who “bounce.”

Is your bounce rate too high? It could be that you need help with website design in Santa Barbara.

Session Duration
It is important that your visitors take the right actions, but also critical is how long they stay on your site. The session duration metric looks at how long visitors spend on your site on average. Why should you look at this and bounce rate? Because the longer someone spends on your site, the more likely they are to make multiple purchases. So while bounce rate determines if they take meaningful action, sessions duration is an indicator of how likely they are to come back and take another.

Not sure what session duration is ideal for your unique website? Let us figure it out for you.

When it comes to your online presence, you’ll find that website metrics are a key component of success. By understanding how people interact with your site and what they do once they land on the page, you can begin targeting campaigns for increased conversion rates.

If you’ve been struggling with patient retention or need help increasing new patients through digital marketing strategies, let us know! We have experts ready to work with you on creating an effective plan that will get results.


More Posts

seo santa barbara internet services

Understanding SEO: How It Works For Today’s Business Model

SEO Santa Barbara Most business owners know that marketing is an important part of business these days. Marketing is important to reach new prospective clients as well as ensuring your brand maintains the good reputation that took years to build. Marketing can consist of many different items, such as brochures, commercials and many different digital

seo vs sem

SEM vs SEO for Business: Which Is Better?

SEM vs. SEO Did you know that 68% of what everyone does online starts with searching Google first? Because of this, it’s very important for every business owner to at least understand SEM and SEO. Every successful business should be investing in digital marketing strategies that convert searches into clicks and turn those clicks to

seo business growth

How SEO experts can grow your business

SEO Experts Many small business owners don’t fully understand the need for SEO experts. When people don’t understand something it’s easy to dismiss it. If they understand the fact that SEO can have a huge positive impact on the growth of their business they would learn more and hire experts. It’s obvious to some local


7 SEO Reasons to hire a digital marketing agency

Why Hire A Digital Marketing Agency? If you are thinking about hiring a digital marketing agency you either don’t have a website yet, or you already spent countless hours figuring out web design so you can finish your website. Either way you should learn more about what a digital marketing agency can help with, especially

Request A Free Consultation


Or A Software Demo

Our goal is to help business owners understand digital marketing so you can make the best decisions for your brand.

Simply fill out the form and we will reply to schedule your free consultation.